The Conversion Capital Identity Guidelines drive the look, feel and voice of the company visually and experientially. Use of these guidelines helps ensure a consistent visual across all of the company's materials.
Logos
The Conversion logos are available in standard colors and inverted colors as a logotype and also as an icon for specialized applications.
Standard Logotype
The Conversion Capital logotype is the standard choice for logo use. Take note of the required safety margin needed around the logo when using it.
Logotype Safety Space
Leave an ample amount of empty space around the logotype. The above illustrates the ideal ratio.
Conversion Crest Mark
This logomark is for instances where the full logo is not needed, space is too constrained or it lends itself better as a stylistic choice where the company name doesn’t need to be spelled out.
Crest Mark Safety Space
Leave an ample amount of empty space around the crest mark. The above illustrates the ideal ratio.
Social Badges
These assets are for use as social media and publishing profile icons.
CC Micro Badge
This is the smallest variation of the Conversion Capital logo for tiny applications where the conventional logo does not fit.
Conversion Capital Social Badge
This is the standard badge for social media and publishing profiles.
Colors
This is Conversion Capital's standard color palette.
Identity Colors
Conversion Blue
This is the official Conversion Capital blue. It should be used in it’s full, solid opacity and not screened back.
| RGB | 0 147 94 |
| Hex | 0c3051 |
Conversion Teal
This is the accent teal color used in the logotype and crest mark.
| RGB | 48 171 226 |
| Hex | 29abe2 |
Conversion Grey
This is the standard dark grey for backgrounds or other items.
| RGB | 42 42 42 |
| Hex | 2a2a2a |
Conversion Medium Grey
This is the medium dark grey for backgrounds or other items.
| RGB | 111 111 111 |
| Hex | 6f6f6f |
Conversion Link Blue
This color is for highlited text on dark backgrounds or links.
| RGB | 182 221 255 |
| Hex | b6ddff |
Typography
The identity uses two families of fonts. Manrope is the primary font used on all items where available (exceptions being slides/decks) and Stag is used largely for names of individuals or special headlines.
Manrope
“By the early 1940s, Bell Labs engineers and scientists had begun to move to other locations away from the congestion and environmental distractions of New York City, and in 1967 Bell Laboratories headquarters was officially relocated to Murray Hill, New Jersey. ”
Manrope Light
This weight is for large accent headlines and not recommended for setting body copy because of its faint lines
Manrope Regular
The standard weight for all applications.
Manrope Medium
Medium size for any use.
Manrope Bold
Standard bold weight for headlines and highlighting text.
Manrope ExtraBold
Standard bold weight for headlines and highlighting text.
Stag
“In 1972, Dennis Ritchie developed the compiled programming language C as a replacement for the interpreted language B which was then used in a worse is better rewrite of UNIX.”
Stag Regular
Stag Regular is the ideal weight for long sentences of accent text.
Stag Semibold
Stag Semibold is the standard accent headline weight.
Stag Bold
Stag Bold is for small accent headlines or single words.
